Blog

Every marketer wants the secret to the ‘perfect’ number of email campaigns they should send to their subscribers to get the best engagement - but not so much they start to switch off and unsubscribe!

  A brand refresh is a great way to realign your changing business to maximise engagement with potential customers. We’ve listed our top reasons to shake up your style, that justify the one-off time and costs that come with a brand design overhaul. 

If your website isn't ranking well for relevant online searches, geolocator pages could provide a vital SEO injection.

If your company’s website hasn’t quite taken off yet, it may be time to rethink your user experience. 

The killer question you need to ask to get a website that really delivers on your business goals.

New to JSON-LD? We explain why it could be the secret weapon that your website needs.

When getting started on a website project, it’s easy to want to jump in head first. However, a website wireframe should always be part of your plan.

Nowadays, consumers can buy just about anything online. There’s never been a better time for your business to be in ecommerce.

Social media marketing strategies are a great way to point traffic towards your website and products, but they require patience.

Getting your ideal audience to your website can be tricky, but converting them into customers is the next vital step.

Time for a new website? Whilst getting started might seem daunting, creating a brief is a great way to tell your web designer what you want.   

Marketing budgets saw a drop at the beginning of lockdown, but more people are seeing it as an investment, rather than a cost.  

If you’re a business owner, times of change lie just ahead as the easing of restrictions allow business to (almost) carry on as usual.

When promoting your business, you want to be as inclusive as possible to keep all of your potential client base catered to. 

There is huge value in getting your brand instantly recognised. Ever been hungry on a long drive and taken comfort in seeing McDonald’s golden arches pop up in the distance? 

How can you manage your business so you’re not burnt out when lockdown restrictions lift?

Clean looking minimalist websites and simple interfaces are in increasingly high demand. When launching a new website what should you consider to achieve business success and what are the design trends that you need to consider?

Have you ever visited a website and felt confused or overwhelmed by how the content was organised? User experience in web design focuses on removing this problem.

How could going digital help our businesses be more eco-friendly?

Dark mode is a growing trend in web design. Here’s how you can bring dark mode UI into your own designs.

Whether your business is big or small, just starting out, long-established, local or global, in this digital age, your website will inevitably be a crucial part of it.  So, what do you do when your relationship with your web designer turns sour?

Even if you have a beautiful website with great user experience, these two elements could cause its downfall

Your customers’ values and preferences are changing all the time, and it’s important to cater for them.

This year’s National Careers Week comes at an interesting time, where work is more online-based than ever. What new roles are opening up in the digital world?

Microsoft Office 365 is a business must-have, and it’s easy to see why. Here’s how can you implement it to improve business efficiency.

Despite the ongoing vaccination programme and the slight recent reduction in infection rates, there is still no clarity as to when we will come out of lockdown, putting ongoing pressure on SMEs. We look at what grants are available to businesses now and how we can help with your digital needs.

With Valentine’s Day over… Whether you celebrated or not this year, are you showing love to the other special someone in your life – your business?

Last year was a learning curve for business owners. How do ethics come into play as we take stock for 2021?

Predicting the future feels particularly daunting after the year small businesses have experienced. However, there are trends and themes that are likely to shape the landscape for business in 2021.

A new year means a new series of events and national holidays to celebrate. Even though many occasions will be virtual this year, you can still make the most of every celebration with an organised social media calendar.

Web design trends are the talk of the industry at the beginning of every year, predicting futuristic and game-changing ideas. Our 2021 predictions sort the fads from the must-haves.

A new year is upon us, which means out with the old and in with the new. Why not set your business off on the right foot with a new digital strategy for 2021?

We’ve talked about the SEO basics like keywords, URLs and consistent content, but it’s helpful to look more in-depth at the fundamentals of improving your search ranking.

Choosing your web-design agency is an important decision – you need to know that your business is going to be showcased in the way you want.

Whether you’re posting them to boost your SEO, put out valuable resources for your audience, or both, your blogs need to be optimised. 

With Black Friday approaching, you may be considering an online shopping spree. But how does web design ensure that we find what we’re looking for and that we actually go ahead and buy it?

In a time where audiences like content to be more personal than ever, it’s always in your business’s best interest to tailor your website to your visitors in as many ways as possible.

It’s very clear that coronavirus is going to be part of our lives in 2021, so how can you best prepare your business for the new year?

Businesses are struggling at the moment, and having an online space has never been more important. So, how can we help?

Websites are there to enhance, support and optimise your business. Here are our five top tips to ensure that your website is operating as effectively and efficiently as it should be.

It’s common practice for businesses to use CMS software to format their website – but with so many types available, how do you know which platform is best for you?

With the UK spending more time than ever online, could paid social media ads be the best way for your business to reach consumers?

Being happy with the functionality and design of your website is the first step to optimising your online business presence, but what if your website isn’t visible to the right people?

Crafting a website from scratch can seem like a daunting task – where does one begin? Your first step is to enlist the help of a CMS…

Having a good website for your business is crucial in demonstrating legitimacy, positive brand recognition and also in driving sales. What questions should you be asking your website designers to end up with an effective and efficient website?

Would a new website help your business recover from coronavirus? We can help you apply for a grant which could cover the cost.

It may be some time before UK Plc reopens completely – here’s how to keep your digital marketing strategies creative while social distancing persists.

With the UK spending more time online and face-to-face interaction with consumers being strained with coronavirus restrictions, it’s more important than ever to have positive interactions with your clients online. But how?

More than just a platform for millennials’ pictures of their avocado-on-toast, Instagram is a social network with over a billion users, perhaps allowing your business to reach an untapped market.  

It’s becoming clear that the reopening of the economy is not going to be a linear journey. With local lockdowns already announced, how can you ensure that your business would survive renewed restrictions?

Many brands successfully leveraged TikTok as part of their marketing strategy during lockdown – should you join them?

Women are the most significant demographic when it comes to purchasing decisions, but there are key pitfalls to avoid when marketing to them.

With customers still nervous about visiting physical stores, email marketing remains an essential strategy to retain engagement and drive sales – our tips will help you get it right.

Boosting your website SEO is vital for business success as we emerge from lockdown – we show you how.

The coronavirus crisis has created a new appetite for local – here’s how to leverage this within your digital marketing strategy

Coronavirus has reshaped your customers’ experiences, expectations and budgets – so it’s time to rethink your digital marketing strategy

Retaining a strong e-commerce strategy will help drive customers to your store and create a stronger multi-channel retail platform 

Covid-19 has changed your customers’ experiences and outlook – which may mean changing your marketing messaging and strategies

A simple way to attract more potential customers to your site

Use top-quality images to make your business stand out online

Get best value from your advertising budget with dynamic ads

Eight ways to defend your digital assets

Why should I move my business online?

Ideas to maintain your connections with other organisations without meeting face-to-face

Working at home is not for everyone, but with a few simple steps you can improve your experience

Are you ready to give your web shop an edge over the competition?

Can you gain valuable data from your website traffic?

Case studies: a narrative tool that is content gold for you and your suppliers

Let the world’s most popular search engine find you new clients

Supercharge your conversion rates with top-notch web design

You need to update your website, but you can’t get hold of your web designer

Let readers know what you want from them with a great call to action

A podcast is a great way to share insights about your sector...whether you want to establish yourself as an expert in your field or you’d just like to share your thoughts about 'stuff', consider starting a podcast.

Make 2020 your year for website success

Do you need a descriptive domain name or a branded domain name?

Follow our advice to broadcast with confidence

A website with good architecture will take you to exciting places

Put a professional-looking course on your website quickly and easily

Struggling to get your logo right? We’ve got some pointers

Efficient picture research saves time and gets results that look great

Better results for less effort with more productivity

Keep your social media and website fuelled with a content schedule

We have in-house web design specialists at Eonic because we understand how important website appearance is and how it relates to ease-of-use.

Increase your open rate with responsive design

There are many ideas for technology-related   businesses out there that allow entrepreneurs with some tech-savvy to put their experience into building successful new companies.

The team at Eonic are proud to announce the latest release of the ProteanCMS platform, with some exciting new features and improved performance.

Sounds great on paper...if you're in an area that's got coverage, AND a device that can handle it...

Okay, so we all know Ctrl + X, Ctrl + C and Ctrl + V (or should do), but what about these other nifty keyboard 'hacks'...

We've all heard this immortal line...and put your hand up who's heart sinks a little as you deliberate how best to rid yourself of the 'annoyance' on the other end of the phone? Hold that thought, the UX/CX could just be about to get a whole lot better for everyone in the CRM equation...building brand loyalty in the process.

Social media is a powerful tool...especially in the wrong hands. But enough about @RealDonaldTrump's Twitter feed...

Most of us have heard the buzz over 5G, but what will it really mean to everyone when we finally get this super-fast wireless broadband technology?

Over the past few years, Facebook’s modus operandi has involved trying to expand its territory which involves 'borrowing' some of the features that are being offered by its competitors.

Have you noticed how much more prevalent video has become on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn was really pushing and rewarding B2B video content on their platform.

So, your business already has an active social media presence, you’ve got a well-researched strategy and you’re pretty savvy when it comes to marketing your organisation across social networks. Then what next...?

Any decent server administrator will have a bunch of Powershell scripts automating tasks on your server.

We have tasks to delete historic database backups and delete historic website log files and the like.

To spread misinformation like wildfire, bots will strike a match on social media and then urge REAL people to fan the flames...and boy, were they fanned to dramatic effect only quite recently...

We think Old McDonald - and his farm-hands for that matter - might have surprised us with many uses for artificial intelligence (AI)...people have been dreaming up various applications for decades. But the reality of what it’s accomplishing is changing both our present and future.

With a well-rounded marketing strategy, you can reach potential customers through a variety of mediums — video included. But, the sheer number of mobile devices means you should pay even more attention to video marketing. We discuss why...

As a business owner, it’s easy to understand the benefits of improved employee retention. Actually knowing how to do it is another matter.

So, what's the trick...?

I bet Mr Zuckerberg can barely contain his laughter...

I've been mulling for some time what demands business leaders face from the Next Mobile Economy, or NME – ‘enemy’...did you see what I did there?!

I question whether language barriers actually exist these days...

Come and visit us on Stand 107

In line with their continuing growth, Kent-based web strategists Eonic, have appointed Steve Cooper to their senior management team as Business Development Director.

Kent-based web agency Eonic, have announced a complete re-brand in line with their business strategy, as well as an all new website.

Hint:  Before dialing, think through the different ways your conversation could branch.

Why should I have FAQs on my website?

Four reasons why your organisation needs a newsletter

Is it the era of texting that has brought about the new love for abbreviations?

Why should I audit my website?

How do backlinks improve my search engine ranking?

Making your content work harder means you can save time, effort and money

Your avatar is a valuable team member – do you know who they are?

Six types of website content that will give your organisation a human face

Happy New Year, the start of a new year is always a good time re-focus and review your strategy and goals.

Poor spelling and clumsy phrasing in your website copy at best give the same impression as a jam stain on your jacket, and at worst could drive away your potential clients. There is only one protection: editing.

Skimming the news each morning is a habit that many of us have, and you may even think of it as a time sink. However, the stories about your industry that are of interest to you will be of interest to your clients, too.

Learn how the team at Eonic worked with Vertex to develop a entirely new brand and marketing approach tailored specifically to their market sector.

Join Eonic on Stand 118

The Eonic team had a stand at The Business Show at the Excel Centre in London this week. As part of the programme Trevor Spink our Managing Partner hosted a seminar session on the 10 Steps to Achieve Website success.

Come and find us Stand No: 3114 and find out how we can ensure your ideas take flight

Website Success Consultant Trevor Spink has over 20 years experience building successful websites. In this quick easy to read article he offers an essential check list to ensure your website is ready for winning new business this spring.

Last year, mobile web browsing overtook desktop use for the first time. By December, mobile users accounted for  50.25%*  of the market share compared with desktops  44.74%*.

Nowadays anyone can build a website – or so it seems? You only have to search online and you will find Wix, Weebly, Squarespace and Wordpress, all claiming it’s easy to build your own website.

However, building a successful website that delivers measurable results is a different ball game altogether.

Make amends and  stop   any of the bad practices that have fallen out of favour in the currently 'good' SEO parameters, set by Google and their latest algorithm’s.

The team at Eonic are proud to announce the latest release of our EonicWeb5 content management system. This latest release introduces more updates to keep the platform current and easy to use.

This week we heard about perhaps the biggest data breach in history, that has toppled world leaders and thrown a huge spotlight on tax avoidance. Read on to find out how this might affect your business.

We have reached the 100th minor update of EonicWeb5. This means that our clients continue to see improvements to their website and the features available to them when they update their site.

This update launched today contains a number of improvements to our shopping cart system primarily to email customers about delivery and providing parcel tracking links. We have also added a tool to allow page re-directs to be managed with the CMS platform. Along well many other minor improvements.

Eonic customers benefit from years of research, development and best practice of SEO and online marketing. In addition we are are now Adwords Certified.

Responsive Design allows your website to respond to the device that is being viewed on.

Eonic is proud to announce the completion of a full migration of our hosting environment to the Microsoft Azure Cloud.

Learn how Eonic designs a website for optimum web performance