
Sidmouth Jazz & Blues website strikes a chord at first festival
https://eonic.comDigital strategy delivers results from ticket sales to social media

What’s the secret balance for sending newsletters?
https://eonic.comEvery marketer wants the secret to the ‘perfect’ number of email campaigns they should send to their subscribers to get the best engagement - but not so much they start to switch off and unsubscribe!

The tell-tale signs your brand needs a refresh
https://eonic.comA brand refresh is a great way to realign your changing business to maximise engagement with potential customers. We’ve listed our top reasons to shake up your style, that justify the one-off time and costs that come with a brand design overhaul.

How geolocator pages can strengthen your SEO
https://eonic.comIf your website isn't ranking well for relevant online searches, geolocator pages could provide a vital SEO injection.

How to create a website with a great user experience
https://eonic.comIf your company’s website hasn’t quite taken off yet, it may be time to rethink your user experience.

The question you must ask to get the right website
https://eonic.comThe killer question you need to ask to get a website that really delivers on your business goals.

Everything you need to know about structured data in your website
https://eonic.comNew to JSON-LD? We explain why it could be the secret weapon that your website needs.

What is a website wireframe – and why do you need one?
https://eonic.comWhen getting started on a website project, it’s easy to want to jump in head first. However, a website wireframe should always be part of your plan.

Top tips for creating the best ecommerce experience
https://eonic.comNowadays, consumers can buy just about anything online. There’s never been a better time for your business to be in ecommerce.

How social media can boost your website traffic
https://eonic.comSocial media marketing strategies are a great way to point traffic towards your website and products, but they require patience.

Converting your website visitors to customers
https://eonic.comGetting your ideal audience to your website can be tricky, but converting them into customers is the next vital step.

Creating a brief for your web designer
https://eonic.comTime for a new website? Whilst getting started might seem daunting, creating a brief is a great way to tell your web designer what you want.

Cost effective ideas to get you started with marketing your business
https://eonic.comMarketing budgets saw a drop at the beginning of lockdown, but more people are seeing it as an investment, rather than a cost.

Preparing your business for the easing of lockdown
https://eonic.comIf you’re a business owner, times of change lie just ahead as the easing of restrictions allow business to (almost) carry on as usual.

5 ways to make your website accessible to all
https://eonic.comWhen promoting your business, you want to be as inclusive as possible to keep all of your potential client base catered to.

Getting your brand recognised anywhere
https://eonic.comThere is huge value in getting your brand instantly recognised. Ever been hungry on a long drive and taken comfort in seeing McDonald’s golden arches pop up in the distance?

How to avoid burnout as a business owner
https://eonic.comHow can you manage your business so you’re not burnt out when lockdown restrictions lift?

The rise of flat design and clean minimalist websites
https://eonic.comClean looking minimalist websites and simple interfaces are in increasingly high demand. When launching a new website what should you consider to achieve business success and what are the design trends that you need to consider?

Prioritising user experience in web design
https://eonic.comHave you ever visited a website and felt confused or overwhelmed by how the content was organised? User experience in web design focuses on removing this problem.

The benefits of going digital and saving paper
https://eonic.comHow could going digital help our businesses be more eco-friendly?

The pros and cons of dark mode – and when to use it in web design
https://eonic.comDark mode is a growing trend in web design. Here’s how you can bring dark mode UI into your own designs.

What to do if you’re unhappy with your web designer
https://eonic.comWhether your business is big or small, just starting out, long-established, local or global, in this digital age, your website will inevitably be a crucial part of it. So, what do you do when your relationship with your web designer turns sour?

CMS Support and web hosting live together in perfect harmony
https://eonic.comEven if you have a beautiful website with great user experience, these two elements could cause its downfall

How you can learn from Twitter’s rebrand
https://eonic.comYour customers’ values and preferences are changing all the time, and it’s important to cater for them.

Why digital is an exciting career path
https://eonic.comThis year’s National Careers Week comes at an interesting time, where work is more online-based than ever. What new roles are opening up in the digital world?

Benefits of migrating your email to Microsoft 365
https://eonic.comMicrosoft Office 365 is a business must-have, and it’s easy to see why. Here’s how can you implement it to improve business efficiency.

Grants available for SMEs during Covid and how we can help your business
https://eonic.comDespite the ongoing vaccination programme and the slight recent reduction in infection rates, there is still no clarity as to when we will come out of lockdown, putting ongoing pressure on SMEs. We look at what grants are available to businesses now and how we can help with your digital needs.

Why it’s important to love what you do
https://eonic.comWith Valentine’s Day over… Whether you celebrated or not this year, are you showing love to the other special someone in your life – your business?

The importance of outlining your business ethics
https://eonic.comLast year was a learning curve for business owners. How do ethics come into play as we take stock for 2021?

What to expect for your business in 2021
https://eonic.comPredicting the future feels particularly daunting after the year small businesses have experienced. However, there are trends and themes that are likely to shape the landscape for business in 2021.

Setting up your business socials for seasonal events
https://eonic.comA new year means a new series of events and national holidays to celebrate. Even though many occasions will be virtual this year, you can still make the most of every celebration with an organised social media calendar.

Top web design trends for 2021
https://eonic.comWeb design trends are the talk of the industry at the beginning of every year, predicting futuristic and game-changing ideas. Our 2021 predictions sort the fads from the must-haves.

New Year – New Digital Strategy
https://eonic.comA new year is upon us, which means out with the old and in with the new. Why not set your business off on the right foot with a new digital strategy for 2021?

Using backlinks to build up your SEO
https://eonic.comWe’ve talked about the SEO basics like keywords, URLs and consistent content, but it’s helpful to look more in-depth at the fundamentals of improving your search ranking.

How to choose the right web-design agency for your business
https://eonic.comChoosing your web-design agency is an important decision – you need to know that your business is going to be showcased in the way you want.

Optimising blogs on your business’s website
https://eonic.comWhether you’re posting them to boost your SEO, put out valuable resources for your audience, or both, your blogs need to be optimised.

How web design determines what you buy online
https://eonic.comWith Black Friday approaching, you may be considering an online shopping spree. But how does web design ensure that we find what we’re looking for and that we actually go ahead and buy it?

How to boost SEO and attract customers with local landing pages
https://eonic.comIn a time where audiences like content to be more personal than ever, it’s always in your business’s best interest to tailor your website to your visitors in as many ways as possible.

Business planning for 2021: will your strategy have to change?
https://eonic.comIt’s very clear that coronavirus is going to be part of our lives in 2021, so how can you best prepare your business for the new year?

How we can help your businesses in lockdown 2.0
https://eonic.comBusinesses are struggling at the moment, and having an online space has never been more important. So, how can we help?

Five tips to make your website work for your business
https://eonic.comWebsites are there to enhance, support and optimise your business. Here are our five top tips to ensure that your website is operating as effectively and efficiently as it should be.

Five considerations to ensure your CMS works for you
https://eonic.comIt’s common practice for businesses to use CMS software to format their website – but with so many types available, how do you know which platform is best for you?

How to run paid social media campaigns that deliver on your objectives
https://eonic.comWith the UK spending more time than ever online, could paid social media ads be the best way for your business to reach consumers?

Driving more traffic to your website
https://eonic.comBeing happy with the functionality and design of your website is the first step to optimising your online business presence, but what if your website isn’t visible to the right people?

Evaluating the pros and cons of CMS platforms
https://eonic.comCrafting a website from scratch can seem like a daunting task – where does one begin? Your first step is to enlist the help of a CMS…

Five questions to ask to get a website that works for your business
https://eonic.comHaving a good website for your business is crucial in demonstrating legitimacy, positive brand recognition and also in driving sales. What questions should you be asking your website designers to end up with an effective and efficient website?

Free website updates for business recovery
https://eonic.comWould a new website help your business recover from coronavirus? We can help you apply for a grant which could cover the cost.

Keeping your digital marketing strategies creative during coronavirus
https://eonic.comIt may be some time before UK Plc reopens completely – here’s how to keep your digital marketing strategies creative while social distancing persists.

Five ways to increase your social media engagement
https://eonic.comWith the UK spending more time online and face-to-face interaction with consumers being strained with coronavirus restrictions, it’s more important than ever to have positive interactions with your clients online. But how?

Should Instagram be part of your digital marketing strategy
https://eonic.comMore than just a platform for millennials’ pictures of their avocado-on-toast, Instagram is a social network with over a billion users, perhaps allowing your business to reach an untapped market.

Five steps to secure your business against a local lockdown
https://eonic.comIt’s becoming clear that the reopening of the economy is not going to be a linear journey. With local lockdowns already announced, how can you ensure that your business would survive renewed restrictions?

Should you jump on the TikTok marketing bandwagon?
https://eonic.comMany brands successfully leveraged TikTok as part of their marketing strategy during lockdown – should you join them?

Marketing to women in 2020 – what you need to know
https://eonic.comWomen are the most significant demographic when it comes to purchasing decisions, but there are key pitfalls to avoid when marketing to them.

How to run email marketing campaigns that deliver sales
https://eonic.comWith customers still nervous about visiting physical stores, email marketing remains an essential strategy to retain engagement and drive sales – our tips will help you get it right.

Five easy wins to boost your business website SEO
https://eonic.comBoosting your website SEO is vital for business success as we emerge from lockdown – we show you how.

Why local is more important than ever for digital marketing strategies
https://eonic.comThe coronavirus crisis has created a new appetite for local – here’s how to leverage this within your digital marketing strategy

How to optimise your post-lockdown digital marketing strategy
https://eonic.comCoronavirus has reshaped your customers’ experiences, expectations and budgets – so it’s time to rethink your digital marketing strategy

Why e-commerce remains important as shops reopen
https://eonic.comRetaining a strong e-commerce strategy will help drive customers to your store and create a stronger multi-channel retail platform

Has coronavirus reshaped your ideal client avatars?
https://eonic.comCovid-19 has changed your customers’ experiences and outlook – which may mean changing your marketing messaging and strategies

Make the most of business directories
https://eonic.comA simple way to attract more potential customers to your site

What size should my images be for social media?
https://eonic.comUse top-quality images to make your business stand out online

Are your dynamic ads working as well as they could?
https://eonic.comGet best value from your advertising budget with dynamic ads

Use social media to maintain your networks
https://eonic.comIdeas to maintain your connections with other organisations without meeting face-to-face

How Eonic’s Kent-based web designers stay motivated while working remotely
https://eonic.comWorking at home is not for everyone, but with a few simple steps you can improve your experience

Easy ways to improve your online store
https://eonic.comAre you ready to give your web shop an edge over the competition?

Are there leads in your visitor data?
https://eonic.comCan you gain valuable data from your website traffic?

How to write cracking case studies
https://eonic.comCase studies: a narrative tool that is content gold for you and your suppliers

How do I get my business address on Google Maps (Google My Business)
https://eonic.comLet the world’s most popular search engine find you new clients

How great web design can improve conversion rates
https://eonic.comSupercharge your conversion rates with top-notch web design

What to do if your web developer ghosts you
https://eonic.comYou need to update your website, but you can’t get hold of your web designer

Create an irresistible call to action
https://eonic.comLet readers know what you want from them with a great call to action

Could you do a podcast?
https://eonic.comA podcast is a great way to share insights about your sector...whether you want to establish yourself as an expert in your field or you’d just like to share your thoughts about 'stuff', consider starting a podcast.

Pick the right domain name
https://eonic.comDo you need a descriptive domain name or a branded domain name?

Information architecture
https://eonic.comA website with good architecture will take you to exciting places

Do your clients want an online course?
https://eonic.comPut a professional-looking course on your website quickly and easily

Be a picture research ninja
https://eonic.comEfficient picture research saves time and gets results that look great

Get the right logo first time
https://eonic.comStruggling to get your logo right? We’ve got some pointers

Do you know these 8 productivity hacks?
https://eonic.comBetter results for less effort with more productivity

Scheduled content is strong content
https://eonic.comKeep your social media and website fuelled with a content schedule

What are the benefits of a great-looking website?
https://eonic.comWe have in-house web design specialists at Eonic because we understand how important website appearance is and how it relates to ease-of-use.

Do your marketing emails work on mobile phones?
https://eonic.comIncrease your open rate with responsive design

Top 10 tech-related business ideas
https://eonic.comThere are many ideas for technology-related businesses out there that allow entrepreneurs with some tech-savvy to put their experience into building successful new companies.

ProteanCMS sees its latest upgrade
https://eonic.comThe team at Eonic are proud to announce the latest release of the ProteanCMS platform, with some exciting new features and improved performance.

5G update
https://eonic.comSounds great on paper...if you're in an area that's got coverage, AND a device that can handle it...

Top 20 Windows 10 shortcuts you [perhaps] didn't know about...
https://eonic.comOkay, so we all know Ctrl + X, Ctrl + C and Ctrl + V (or should do), but what about these other nifty keyboard 'hacks'...

'Good morning sir/madam, how are you today...?'
https://eonic.comWe've all heard this immortal line...and put your hand up who's heart sinks a little as you deliberate how best to rid yourself of the 'annoyance' on the other end of the phone? Hold that thought, the UX/CX could just be about to get a whole lot better for everyone in the CRM equation...building brand loyalty in the process.

Social media regulation...one law to rule them all?
https://eonic.comSocial media is a powerful tool...especially in the wrong hands. But enough about @RealDonaldTrump's Twitter feed...

20 predictions around the impact of 5G
https://eonic.comMost of us have heard the buzz over 5G, but what will it really mean to everyone when we finally get this super-fast wireless broadband technology?

Facebook's dedicated gaming tab - hit or miss?
https://eonic.comOver the past few years, Facebook’s modus operandi has involved trying to expand its territory which involves 'borrowing' some of the features that are being offered by its competitors.

4 LinkedIn video marketing trends you NEED to be aware of
https://eonic.comHave you noticed how much more prevalent video has become on LinkedIn? That’s no fluke. Throughout 2018, LinkedIn ushered in a suite of changes that made video content a first-class citizen. From its video advertising rollout to the ability to upload videos natively to company pages, it’s obvious that LinkedIn was really pushing and rewarding B2B video content on their platform.

20 Content Ideas for the Social Media Savvy Business of 2019
https://eonic.comSo, your business already has an active social media presence, you’ve got a well-researched strategy and you’re pretty savvy when it comes to marketing your organisation across social networks. Then what next...?

Sending Email to Office 365 with Powershell
https://eonic.comAny decent server administrator will have a bunch of Powershell scripts automating tasks on your server.
We have tasks to delete historic database backups and delete historic website log files and the like.

Rise of the [Ro]Bots
https://eonic.comTo spread misinformation like wildfire, bots will strike a match on social media and then urge REAL people to fan the flames...and boy, were they fanned to dramatic effect only quite recently...

"AI, AI...oh!"
https://eonic.comWe think Old McDonald - and his farm-hands for that matter - might have surprised us with many uses for artificial intelligence (AI)...people have been dreaming up various applications for decades. But the reality of what it’s accomplishing is changing both our present and future.

Mobiles; making video marketing more important than ever
https://eonic.comWith a well-rounded marketing strategy, you can reach potential customers through a variety of mediums — video included. But, the sheer number of mobile devices means you should pay even more attention to video marketing. We discuss why...

Want to improve employee retention? Try implementing a Learning Management System.
https://eonic.comAs a business owner, it’s easy to understand the benefits of improved employee retention. Actually knowing how to do it is another matter.

RIP Google+...Hail King Mark!
https://eonic.comI bet Mr Zuckerberg can barely contain his laughter...

The Next Mobile Economy is not the NME
https://eonic.comI've been mulling for some time what demands business leaders face from the Next Mobile Economy, or NME – ‘enemy’...did you see what I did there?!

Talking the same language...
https://eonic.comI question whether language barriers actually exist these days...

Eonic strengthen team as Steve Cooper joins crew
https://eonic.comIn line with their continuing growth, Kent-based web strategists Eonic, have appointed Steve Cooper to their senior management team as Business Development Director.

Time for the cobblers to get new shoes...
https://eonic.comKent-based web agency Eonic, have announced a complete re-brand in line with their business strategy, as well as an all new website.

Sales call scripts
https://eonic.comHint: Before dialing, think through the different ways your conversation could branch.

Are You a B2B or B2C SMB?
https://eonic.comIs it the era of texting that has brought about the new love for abbreviations?
Re-use, recycle and relax
https://eonic.comMaking your content work harder means you can save time, effort and money
Who are your ideal clients?
https://eonic.comYour avatar is a valuable team member – do you know who they are?

Get your people talking
https://eonic.comSix types of website content that will give your organisation a human face
Is your 2018 in focus ?
https://eonic.comHappy New Year, the start of a new year is always a good time re-focus and review your strategy and goals.
Seven steps to polished, professional content
https://eonic.comPoor spelling and clumsy phrasing in your website copy at best give the same impression as a jam stain on your jacket, and at worst could drive away your potential clients. There is only one protection: editing.
Use the news - 5 tips for creating authoritative news content
https://eonic.comSkimming the news each morning is a habit that many of us have, and you may even think of it as a time sink. However, the stories about your industry that are of interest to you will be of interest to your clients, too.
New brand and website for FMCG recruitment specialist
https://eonic.comLearn how the team at Eonic worked with Vertex to develop a entirely new brand and marketing approach tailored specifically to their market sector.
The Business Show 2017 - Great Success
https://eonic.comThe Eonic team had a stand at The Business Show at the Excel Centre in London this week. As part of the programme Trevor Spink our Managing Partner hosted a seminar session on the 10 Steps to Achieve Website success.
Visit Eonic at the Business Show 2017
https://eonic.comCome and find us Stand No: 3114 and find out how we can ensure your ideas take flight
Essential Guide to Spring Cleaning Your Website
https://eonic.comWebsite Success Consultant Trevor Spink has over 20 years experience building successful websites. In this quick easy to read article he offers an essential check list to ensure your website is ready for winning new business this spring.
Mobile Web Design
https://eonic.comLast year, mobile web browsing overtook desktop use for the first time. By December, mobile users accounted for 50.25%* of the market share compared with desktops 44.74%*.
How to achieve website success - Where to start
https://eonic.comNowadays anyone can build a website – or so it seems? You only have to search online and you will find Wix, Weebly, Squarespace and Wordpress, all claiming it’s easy to build your own website.
However, building a successful website that delivers measurable results is a different ball game altogether.
Top 5 Bad SEO practices - sure to kill your rankings!
https://eonic.comMake amends and stop any of the bad practices that have fallen out of favour in the currently 'good' SEO parameters, set by Google and their latest algorithm’s.
EonicWeb5 Latest Release
https://eonic.comThe team at Eonic are proud to announce the latest release of our EonicWeb5 content management system. This latest release introduces more updates to keep the platform current and easy to use.
What your business can learn from Mossack Fonseca
https://eonic.comThis week we heard about perhaps the biggest data breach in history, that has toppled world leaders and thrown a huge spotlight on tax avoidance. Read on to find out how this might affect your business.
EonicWeb5 Reaches 100!
https://eonic.comWe have reached the 100th minor update of EonicWeb5. This means that our clients continue to see improvements to their website and the features available to them when they update their site.
This update launched today contains a number of improvements to our shopping cart system primarily to email customers about delivery and providing parcel tracking links. We have also added a tool to allow page re-directs to be managed with the CMS platform. Along well many other minor improvements.
Eonic are now Google AdWords Certified
https://eonic.comEonic customers benefit from years of research, development and best practice of SEO and online marketing. In addition we are are now Adwords Certified.
What Every Business Owner Should know
https://eonic.comResponsive Design allows your website to respond to the device that is being viewed on.
Eonic Moves to Microsoft Azure
https://eonic.comEonic is proud to announce the completion of a full migration of our hosting environment to the Microsoft Azure Cloud.
Sean O’Connor – Web Performance Kickstart
https://eonic.comLearn how Eonic designs a website for optimum web performance