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Six tips to improve your live-stream

Follow our advice to broadcast with confidence



by
Business development, social media & strategy
 

Part of the charm of a livecast is its raw authenticity – but it’s much easier to be authentic if you are not worrying about technicalities or stressing about what to say.

1.       Use a reliable internet connection when you broadcast

Check your upload speed with Speedtest. We recommend at least 6Mb per second for 720p and 13 Mb per second for 1080p. You may get better results with an ethernet cable than if you use Wi-fi.

2.       Make sure your livestream hardware is all in working order

Many livecast platforms will allow you to do a private broadcast. This will allow you to check your settings and test different variables such as frames per second (FPS) or bitrate. For more discussion of these variables, ManyCam has a helpful post on improving your livestreaming quality.

3.       What’s behind you?

Before you go live, think about what impression your background is giving. Is a washing line full of pants or a shelf full of ancient, dusty ring binders the look you want? It may be – we’re not judging your brand values. But it’s important to ask yourself that question and adjust as necessary. A less busy background is generally better – but you are the best judge of the impression you want to give.

4.       Close apps you aren’t using

Your machine will work faster and more smoothly if you close down all connections and apps that aren’t necessary for your stream. This should also prevent unwanted alerts and alarms interrupting your broadcast. As well as reducing distractions for your device, you’ll reduce distractions for yourself, so you can give your audience your full attention.

5.       Reduce and manage interruptions

We’ve already talked about turning off apps that might interrupt your broadcast – but you’ll also want to turn off or silence other devices, alarms or timers in the room. And, if necessary, take steps to exclude colleagues, pets and children. You might also need to take steps to tone down noise from outside. Even closing windows and doors can help.

Having said that, viewers will be fairly forgiving of interruptions and external noise: they know real life happens, and it can help you to connect with them on a human-to-human level. You can’t predict interruptions, but you can manage them. It is completely appropriate to remark on a loud bang from outside, or your cat jumping on to your lap. It may even be to your advantage to demonstrate the serene or creative way you deal with the unexpected.

6.       Get feedback about your livecast

Watching your own livecast is a uniquely uncomfortable experience. But don’t be too hard on yourself – it’s really common to find the sound of your own voice coming out of a speaker disconcerting. You do get used to it, though, so push on through those squirmy feelings. Rather than relying just on your own observations and assessment of your performance, ask a friend, colleague or livecasting mentor what they think.

We’ve got some experienced livecasters in our stable of Kent-based web content professionals. So if you want expert livecast coaching, technical advice and support and genuinely useful feedback, turn to Eonic. Get in touch and tell us about your livestream hopes and dreams.