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What size should my images be for social media?

Use top-quality images to make your business stand out online


As the saying goes, it’s all about image. The human eye is always drawn first to the picture on the page, not the writing – not even the headline. That is why it is so important to have a striking image, a good quality image and one that reflects exactly the right mood. In fact, you should probably be spending as much time sourcing and selecting your social media images as you do on your written content.

As a general rule, remember that a lot of people will be accessing their social media on their phones, on the go, so think of a bold picture that fills as much of the screen as possible. For instance, it might be better to use a square or upright picture for a phone feed. Put yourself in the viewer’s shoes.

What size images should I use on Facebook?

Remember that Facebook is still a more informal and social form of media, so it’s an ideal place for your business to show its human side, and images need to reflect this.

  • Profile 180px by 180 px minimum
  • Cover 828px by 315px
  • Shared Image 1200 px by 630 px
  • Event Header 1920px by 1080px
How big do images on LinkedIn need to be?

This is where you can show off your professional side. Images need to be sharp and polished and the subject matter more ‘corporate’ than the other social media platforms.

  • Profile 400px x 400px
  • Personal Bg 1584px by 396px
  • Company Bg 1536px by 768px
  • Logo 300 by 300 px
How do you use YouTube for images and video?

Like LinkedIn, if you are using YouTube to promote your business it needs to appear photo smart right from the get go; from the minute someone arrives on your page and sees your profile picture right to the end of the video.

  • Channel Profile 800px by 800px
  • Channel Cover 2560px x 1440px
  • Video uploads 1280 by 720 (minimum HD)
How will I ensure my pictures get retweeted on Twitter?

Twitter is not just about comment and written engagement. In fact what you Tweet is 150 per cent more likely to be retweeted if you include a picture.

  • Profile 400px by 400px
  • Header 1,500px by 500px
  • Tweet/shared 440 by 220px
How do I make the most of Instagram picture opportunities?

Instagram is all about pictures, and engaging with your customers. Don’t forget you can use pictures your followers or clients have used – with their permission of course. There is also the chance to use up to 10 pictures or videos in one post.

  • Profile 110px by 110px
  • Thumbnails 161px by 161px
  • Photo 1080px by 1080px
How do I resize images for social media?

You can use image editing apps, or there are various sites that offer free or paid-for image re-sizing specifically for social media. Try some of these for starters:

Would you like help improving your company image?

We know that the rules about images and image sizes can seem a bit of a minefield, so if you are looking for Kent web developers who understand all the dos and don’ts, contact us.