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How social media can boost your website traffic

Social media marketing strategies are a great way to point traffic towards your website and products, but they require patience.



by
Business development, social media & strategy
 

Your website can't operate alone. Our guide to optimising your social media can help you to boost website traffic, engagement and your overall customer experience, making it a game changer for your website performance if you leverage it in the right way.

Prioritising and optimising social media profiles

Social media profiles play a crucial role in brand building and recognition and putting focus into strengthening your profile can drive substantial traffic to your website. However, these platforms aren’t a one-size-fits-all strategy – some will be more suited to your brand than others. For example, if your business is B2B facing, a customer-centric platform like Instagram might not be suited to your target audience. That means putting energy into this platform could be a waste of your resource. Think about what platforms your target audience is most likely to frequent and prioritise them.

It’s a good idea to optimise your social media profiles in the same way that it’s important to optimise your website's SEO. Ensure your social media bios include relevant keywords and fill out every part of your About sections.  

Your website SEO will benefit from external links, so adding links to profiles on your website can be a great asset to brand awareness. For an optimized website, a streamlined social media profile with the right set of keywords and information is a handy tool.

Engage with your target audience

Social media has changed the dynamic between businesses and their customers in the modern world, allowing you to you connect to your target audience and potential customers directly. Consistent, proactive engagement with your audience can help boost traffic to your social media profile, and consequently your website.

Social media engagement is more of a two way street than a quick fix strategy, meaning that digital engagement with your audience is a relationship that is built up over time. Keep your audience notified of business news, special offers and your company values, as well as proactively building discussion through comments and polls. By closing the communication gap between you and your target audience, you’ll encourage more sharing, commenting, liking and following – which in turn leads to better awareness of your brand, website, and products.

Learn from social media competitors

All elements of a marketing strategy include looking at competitors and seeing how they are performing. The same remains true for social media marketing strategies. Take the time to look through some of your competitors’ news feeds, find out what types of posts perform well, how they encourage engagement from their audience and how they vary their content.  This will help you gather ideas and map out the kind of content that is going to boost more traffic to your website.

Social media marketing strategies are a great way to point traffic towards your website and products, but they don’t produce a quick result and take time and persistence to come into effect. By feeling out your target audience, engaging with them and checking in with your competitors, in the long term you could well see your prospects becoming more engaged, more proactive, and converting – all thanks to a more customer-centric social media strategy.