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20 Content Ideas for the Social Media Savvy Business of 2019

So, your business already has an active social media presence, you’ve got a well-researched strategy and you’re pretty savvy when it comes to marketing your organisation across social networks. Then what next...?


Believe or not, now isn’t the time to say ‘job done’ and start high-fiving your colleagues. A social media content strategy should be in constant development - it's always a work-in-progress - changing with trends and shifting with your engagement levels.

With that in mind, here are some content ideas that you may not have tried before…

  1. Weekly challenges – People love to be challenged. Whether it’s an industry-relevant riddle or a mini-word search, it’ll offer your audience an incentive to return to your social channels week by week.

  2. Fill in the caption – A great idea for Instagram is to post an image and ask your followers to suggest the caption. Ideally, caption suggestions should be fairly amusing.

  3. Live video – This is set to be huge in 2019. Give your followers a tour of the office, host a tutorial or hold a webinar.

  4. Include user-generated content – Show your audience that you appreciate them by re-purposing images they share of your product(s) over social media. Not only will you strengthen the bond between your brand and customers, but you’ll also be subtly promoting your business in the process.

  5. Show "A day in the life" – Brands who show their human side come across as more approachable and will find it easier to connect to consumers. Use your social channels to shadow a member of the team for the day. Instagram stories would be the ideal place to showcase this content.

  6. Make your own weekly hashtag – Own a coffee shop? How about #SipSipSaturday? Own a sports brand? How about #FootballFriday. Use your hashtag to share a weekly tip, offer, picture, or something else entirely.

  7. Share your story – Show a bit more personality by sharing your company story. Talk about your founder, how the company got to where it is now, and post throwback pictures from the early days.

  8. Inside jokes about your industry – Use GIFs and memes to make industry-relevant jokes.

  9. Host a Q&A – Hosting a Q&A (whether it’s for your customers to ask questions about your product, or for other educational purposes) will show your audience that you care about their questions, concerns, as well as personal and professional progression.

  10. Profiles on your team – Let your audience get to know the faces behind the brand by creating content focused on individual team members.

  11. Host a Twitter chat – These can be great for bringing your audience together to discuss particular topics.

  12. Ask for ideas for your products/services – Asking your audience to contribute to the development of your products or services will make them feel more valued. You could make this more fun by turning it into a competition. Cadburys is a great example here, who invited the public to design their own chocolate bar.

  13. Share controversy – Nothing will get your social media channels buzzing like a bit of controversy. Don’t post anything that will cause offence, but feel free to share news that may spark debate. Ask your audience for their opinions on the matter.

  14. Run a series – You can create a series of blogs, so why not do the same for your social media content? Post across a few days or weeks about a particular topic and give your audience something to follow.

  15. Weekly round-up – Gather the best industry news and information from the week to share with your audience.

  16. Exclusive social media content – Give people a reason to follow you on social media by creating exclusive content. Only post about certain deals or offers on your social media channels or give your following the first look at new products.

  17. Host a competition – A social media competition gives your audience the chance to be rewarded for supporting your business. It could also be pretty beneficial to raising brand awareness.

  18. Polls – Fuel debates by using polls in your social media strategy. Ask for your audience’s opinions, whether it’s about current events eg. Who is going to win The Premiership this year, Liverpool or Manchester City? Or about your brand directly eg. Do you want our product to come in other colours?

  19. Ask for audience opinion – Present your audience with questions such as "If you were in a given situation, what would you do?" If it’s an interesting or original scenario then it’s likely to elicit a variety of opinionated and varied responses.

  20. Share quotes – These could be inspirational, quotes from the team, or (positive) quotes from your customers about your business.

We'd be delighted to hear of other ways of creating engaging content for social media can email them directly to me, [email protected]