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Facebook's dedicated gaming tab - hit or miss?

Over the past few years, Facebook’s modus operandi has involved trying to expand its territory which involves 'borrowing' some of the features that are being offered by its competitors.



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Business development, social media & strategy
 

After its forays into the world of video streaming, Facebook seems to be upping the ante in order to compete even more strongly with the likes of YouTube. FB has a newer live streaming platform that has given even the juggernaut that is YouTube a run for its money and has at last forced more competition into the market.

Facebook is competing with YouTube by introducing the gaming tab on its main platform. The primary use of this is to find games that you can play with your Facebook friends; clearly an attempt to boost the potential social engagement through playing, sharing and interacting. But the gaming tab is actually a lot more than that. It also leads you to live streams of gaming that are being broadcast, much like the streams you can view on Twitch, as well as YouTube.

"Each month more than 700 million people play games, watch gaming videos, or engage in gaming groups on Facebook", claimed Vijaye Raji Facebook's Gaming VP in recent a blog post. Promoting the gaming tab is not going to be enough though, because the fact remains that YouTube already have dedicated followings, so there is no incentive for both streamers and viewers to head over to the new platform. Facebook knows this, so it's promising video stream producers better monetisation options. Streamers invariably get their money from sponsorship however, and monetisation doesn't help with that, so it's still unclear whether Facebook’s new gaming tab will be a successful strategic move or not. Doubtless, time will tell...