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Content marketing

Content is king...

 

...is an old adage, but is truer than ever when considering the internet. Content marketing has exploded as an effective web marketing tool. Some companies that post blogs on a regular basis have reported a fourfold increase in site traffic, when compared to companies that don’t. Fact!

 
 
 
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Don't be content with inferior content...

 

People search for answers on the internet. A company that gives out helpful, easy-to-understand answers that are relevant to visitor questions wins loyalty and trust. A steady stream of high-quality content, strategically distributed, has the potential to double, triple or quadruple a company’s sales.

One thing that Eonic is acutely aware of is that content is different to other areas of marketing like social media and SEO, in that many businesses are really only around because of content.

Think about it. Without content, SEO companies would have nothing to optimise for search engines. The metadata they add to posts is an attempt to help robots like Google and Facebook wrap their digital heads around the complexities of the content they're indexing. Every link earned by every marketeer points to a piece of content, and the keywords that people type into search engines are an attempt to find - you guessed it - content.

Eonic help you place content at the heart of what you do to market your business. It should talk to your customers, clients and readers - every email, tweet, landing page and product description should communicate a message to your audience.

So, content marketing is the use of content - any of it - to help meet a marketing goal for your organisation. That could be acquisition of potential customers, retention of existing ones, making more people aware of your brand or your products, or anything else for that matter.

Creating content gives your audience something to talk about. When they're talking about you, they're teaching each other about your company, passing recommendations and links around in the process. This awareness of your brand is marketing gold.

The respect and admiration of your audience will take time to build, as your business may need to earn trust, depending upon how well established it already is. Once you've proven your knowledge and integrity though, your company can become the guiding light that people turn to when everyone else is simply contributing to confusion. Sites that don't care about quality - sometimes called content factories - often give bad or misleading advice, making readers scratch their heads and wonder who they can trust. We help give you authority around your products or services, making customers that much more likely to choose you over the competition.

Eonic is here to help your business succeed in delivering engaging content, as your success is our success.