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Email marketing

Introducing the Eonic mailer - MailManager

 

Thanks to the arrival of new technologies, email marketing is experiencing something of a revival. Eonic have teamed up with Campaign Monitor to provide a powerful and simple-to-use email marketing platform; we call it MailManager.

 
 
 
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Campaigns, GDPR and beyond...

 

The General Data Protection Regulation (GDPR) came into effect on the 25th May 2018 and clearly presents challenges to effective marketing across many channels, but there's an opportunity too. By placing the customer at the heart of your business marketing efforts, you can ensure consumers receive timely, relevant communications they actually want!

Eonic work hard with you to perfect the sometimes difficult balance between personalising your email content so that it’s relevant to the user, without making your customers feel targeted. To keep your audience interested, we suggest using a variety of formats and subject matter, whilst still maintaining your brands' overall 'tone and character' to engage and convert. 

While email campaigns are great for keeping an audience updated on a huge variety of subjects, ultimately all contact has to be pertinent to the reader. There has to be a specific need, as opposed to sending an email without a defined aim. Eonic consultants can help you focus down on your company's message, offer or information. Depending on the nature of your business, FoMO (Fear of Missing Out) and urgency messaging combined with short-term sales and promotions help to maintain campaign momentum and convert views into engagements and results.

 

Key features and functionality of MailManager includes:

 

Creating emails  

Create emails in the same way you would create a page on your website - through the content management system. This includes the ability to reference your existing content, so you don't have to rewrite anything!

Mailing lists  
Set up mailing lists manually or automatically through subscriptions.

MailManager has an automated facility to manage subscribes, unsubscribes, and delivery failure, while you still have full control to manually alter any mailing list.

Reporting  
The ability to monitor your return on investment (ROI) and success of your latest email campaign.

Our integration with Campaign Monitor allows you to easily see how many people have opened your emails, who they are and what links they clicked on.

Opt-out  
Let users opt-out from mailing lists.

Simply add email addresses to the opt-out list so users who do not wish to receive a newsletter don't! Of course, they can opt-in again at any time.

History  
See all the emails you've ever sent.

A history of all newsletters and the mailing lists they were sent to is stored in your database. This can be viewed through the content management system enabling you to quickly and simply check.

Avoid blacklists  
Using your own server to send out large numbers of emails will almost inevitably end in being blacklisted.

Save yourself from the pain of not being able to send emails by using Campaign Monitor's white-listed servers.