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Search engine optimisation

Finders, keepers...

 

The structure of a webpage and its content is only one piece of the SEO puzzle, albeit an important piece. We perform best-in-class optimisation with our proven SERP techniques.

 
 
 
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...losers weepers.

 

Like many things within the digital domain, having successful SEO applied and maintained to your website takes skill, understanding and a considerable amount of experience. Eonic has all this in droves...and here's how we set about getting your business found, visited and bookmarked. 

Website architecture analysis...

Our team audits your website, ensuring that pages that are meant for your audience can be found by the search engines. We don't want anything holding you or us back.

Measuring...

...website conversions is important, so your offering can be tracked through successful calls-to-action. This might be increased inbound calls, online form completion or simply more direct sales through your site. Eonic fine tune many on-site factors to return real-world results.

Keyword research...

...forms a fundamental part of any SEO or PPC campaign. An in-depth understanding of what your customers search for can be the difference between success and failure. We work with research tools to create relevant lists of keywords, phrases and combinations of the two to keep your site ranking well.

Part of our monthly report will include new keyword suggestions that we have found the website ranking for, which will then be closely monitored.

Winning content strategies...

Not only will we optimise the content on your current web pages, we will show you how to develop content that will keep customers coming back - making it 'sticky'. We've said it before and we'll say it again, "content is king".

Link building...

Backlinks are the cornerstone of any SEO campaign and is the process of gaining links from other websites to yours. The primary reason for doing this is to help push your website up the search engine rankings, ideally to the first page.

Competition landscape...

The type of links we provide depends on several factors. First, we carry out competition link analysis. We look at the top 10 websites that are ranking for our chosen keywords and compare the backlinks they have. We look for commonalities in the links to get an idea what type of links work best in your market and what links the search engines deem the most important.

Building our own link landscape...

While researching the competition and looking at websites that rank well in your market, the most powerful analysis tool we use is our own experience. We look to match the competition, then we apply that extra insight to better them.

Backlink assets...

...are a list of link types that we draw upon based around our analysis. These include:

  • Press releases
  • Article marketing
  • Forums
  • Bookmarks
  • Blog commenting
  • Web profiles
  • Directories

For maximum benefit, any SEO campaign should be supported by focused social media...which we can manage for you.