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Social media

Being sociable...

 

Social media is growing at a phenomenal pace. Businesses that embrace this medium are gaining ground on the more traditional advertising channels. We're talking about Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+ and more. But how should you use them?

 
 
 
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Not wishing to be anti-social...

 

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your business' marketing and branding goals. This includes activities like posting text and image updates, videos and other content that drives audience engagement, as well as paid social media advertising.

Eonic knows SMM is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Google+, LinkedIn and Instagram then you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates, as well as driving leads and sales.

However, the way we approach SMM is completely different to traditional advertising. The aim is to build relationships - not sell directly. Eonic employs techniques to engage your community, gain a rapport, build trust and ultimately convert interactions to customers.

Social media marketing starts with a plan

Before we begin helping you create a social media marketing campaign, Eonic considers your business’s goals. Starting a social media campaign without a strategy in mind is like wandering around a forest without a map; you might have fun, but you'll probably get lost!

Our Discovery process brings all the marketing elements together into a cohesive strategy. Here are some questions we ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy, and different businesses will suit different types of social media. For example, a travel business, being highly visual, can get a lot of value from a strong presence on Instagram or Pinterest. A business-to-business marketing company might find more leverage in Twitter or Linkedin. Eonic will help you gain likes, follows and shares across your channels by engagement through competitions, incentives and other marketing tools.

SMM can help with many marketing goals including:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key audiences

And remember, the bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other goal on your list!

Finally, let's not forget that successful social media campaigns can have a big impact on the search-engine ranking of your website, as Google uses social indicators to determine how popular something is.