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Design process

Not just a pretty face...

 

Our approach to web design works. We invest the time to understand your business and create the perfect plan to meet your needs. The result is an architecture and design that delivers results.

 
 
 
 
 

Design Visuals

This is the stage that the layman typically refers to as 'web design', but as discussed, it's just one facet of a multi-staged, iterative process. Once the wireframes are complete and the structure of a page has been agreed, we reach the exciting stage of composing design visuals to show you exactly how a finished web page should look. Here we focus on the colours, fonts and style of a page and look at the spacing and proportions of elements. We will show the appearance of headings, boxes, links, navigation and the style for any imagery or illustrations.

 
 

Eonic asks many key questions of your business, about:

  • The big idea – What lies at the heart of your company?
  • Values – What do you believe in?
  • Vision – Where are you going?
  • Personality – How do you want to be perceived?

Of course, to pin down your big idea, Eonic look carefully at your business and the marketplace around you, asking questions such as:

  • What is your offer?
  • How can you stand out?
  • What makes you different?
  • What is your corporate ‘personality’?
  • What do consumers want or need?
  • Is there a gap in the market?

Having identified all of the above, then the art of design can begin. By being in a position of knowledge, our designers have the 'clay' from which to shape the 'vase' that is your online business presence. Colours, fonts, graphics, animation...yes, they're all part of the mix, but it's how those elements communicate and engage that's at the core of our work. Without that, design really is little more than colours from a pallette.

However, we know that usability and the utility, not the visual design, invariably determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse, swipes down or types in the search box and therefore decides everything, user-centric design is Eonic's standard approach for successful and/or profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.

According to Krug’s first law of usability, the web-page should be obvious and self-explanatory. When we're creating a site, our job is to get rid of any question marks — the decisions users need to make consciously, considering pros, cons and alternatives. If the navigation and site architecture aren’t intuitive, the number of question marks grows and makes it harder for users to comprehend how the system works and how to get from point A to point B. We provide a clear design structure, disitinct visual clues and provide easily recognisable links to help users to find their path to their goal.

We ensure your site's head and shoulders above the rest...in fact, it's that same difference between Eonic and other agencies working in web that enables us to make great things happen for our clients.