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Lead magnets

Roll up, roll up...

 

Standing out from your competitors can be a real challenge. Amidst all the noise, how do you create an unforgettable first impression for your potential customer? The answer could be a high-quality lead magnet helped along by Eonic.

 
 
 
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What's a lead magnet?

These are irresistible offerings of value to a prospect in exchange for their contact information. Some may call it a bribe! Lead magnets help your prospective customers solve the problem that brought them to your business while helping you follow up with prospects and earn their custom. This is a great way to build your email list with the knowledge that email subscribers equates to potential profit.

The single most important element of a successful Lead Magnet is to be specific . You need to solve a specific problem with a specific solution for a specific segment of your market. We'll uncover these 'specifics' as we journey through our Discovery process with you.

Eonic can help you produce effective, relevant Lead Magnets, as well as deploy them as part of your online marketing strategy. These include:

  • Guides/reports
  • Cheat sheets/handouts
  • Toolkits/resource lists
  • Video training
  • Software downloads/free trials
  • Discounts/free shipping
  • Quizzes/surveys
  • Assessments/tests
  • Sales material

Brainstorm...

If none of the above resonates with you or you don’t have much content developed, a brainstorming session can be useful for organising your thoughts. An Eonic consultant can facilitate this, beginning with asking you to list common situations that your target market faces on a daily, weekly and even a monthly basis. From that, you need to list three to five high-level steps someone would need to take to get their desired end result.

We set a 15-minute timer and dedicate the entire 15 minutes to listing out and brainstorming situations that your target market needs help with. You may surprise yourself with how many lead magnets you come up with in a short amount of time! You then take those ideas and use another 15-minute brainstorm to focus on each lead magnet idea and list out the high-level steps required to help get the results you desire.

Strategy

Whilst strategies vary between digital channels and according to your lead magnet offering, there are some general tactics that we employ...

Micro-targeting

  • We micro-target for your ideal customer demographics and psychographics. Your prospects will then know that you understand them and that you speak their language. You know their problems, and you know what their solution is. Trust is built when they feel connected to you and your business.

Consumability

  • To capture attention, there needs to be something highly consumable. We provide checklists, case studies, guides and tools that all perform well.

Urgency

  • By adding time sensitivity to the offering and letting the user know that there is a deadline looming, we add urgency to the consumer to act and obtain the lead magnet. This is known in the business as FoMO - Fear of Missing Out.

Shareability

  • People share that which they feel is valuable. What is valuable? That which is personalised to us and that we can see immediate benefit from. Sharing content with "lookalike audiences”  is a powerful tool. If we have an awesome lead magnet for boat rigging, we want someone to take our offering and drop it in a group for sailing enthusiasts.

Just to reiterate, the more specific we are in the targeting and the alignment of your message, the more likely that sharing will take place and be strategic. Eonic's Discovery process fills in any knowledge gaps.