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Subscription websites

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Eoniccart allows you to manage repeat billing for subscriptions. These can automatically allow or deny users access to valuable content, discounts and courses when linked with Eonicmembership .

 
 
 
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An Eonic subscription website is an online 'gateway' that restricts access to content on your website. Only those who pay can go 'through' the gate and access your content. Of course the content on must be valuable enough for people to want to pay for it! “Valuable” can literally mean anything, but the most successful content types we've seen work for subscription sites are:

  • Industry publications (white papers, surveys, reports) and newsletters
  • Courses, webinars, and guides
  • Private member directory (especially for associations and business groups)
  • Exclusive invites to events and conferences
  • Discounts on products/equipment/services for a specific industry or geography

The purpose of a subscription website is to take the customer from the landing page to a completed order as smoothly as possible. The key to this is to think like a customer when designing the structure of the site. The user should be able to follow a natural, effortless journey to the transaction and be able to easily 'check-out' from wherever they are on the site. At Eonic, before we let our designers loose on images, fonts and colours, we invest a lot of time with our clients developing a highly optimised user-journey through the site. We’re looking to build a site with low bounce rates, superb engagement and of course a great conversion rate, measured by the number of unique visitors versus those who complete an order.

We ensure your subscription website is attractive and matches the quality of your offering. It should also be a simple, useful means for the consumer to find out about prices and how to order. When planning what to include in the site, it pays to question every element we introduce. We ask questions like "Why do you need it?", "How does it benefit the user’s experience?" and "Does it help the user to make a purchase decision?"

Besides acting as a gateway for content, a subscription website designed by Eonic also takes care of a lot of administration for you. Think of the site as your personal assistant who can automatically:

  • Register new subscribers or members
  • Process monthly dues and set up recurring payments
  • Update subscriber profiles in one centralised database
  • Email subscribers with invoices, reminders, monthly newsletters, event invitations or any other sort of communique
  • Distribute resources like courses, industry reports and other materials
  • Make your website responsive for mobile applications

Our consultants can help you turn a one-off purchase into guaranteed monthly recurring revenues via a subscription process. We funnel your customers through a sales checkout just the once and they keep on buying from you every single month. That's a great business model in anybody's book!

Retention rates play a key role in the profitability of successful subscription commerce sites. Your business may already have a head start over traditional Ecommerce and bricks and mortar retail businesses because of recurring revenues. Eonic helps maximise your ability to retain clients and and their custom through dedicated digital marketing support, guiding your customer's journey and minimising chances of cancellations. All this adds up to a greater life time value of a customer, or LTV, a key metric for this form of Ecommerce.

As well as all of the above, a well-crafted subscription website designed by Eonic can save you many hours a week in administrative work. That’s because it runs automatically in the background, processing and updating information while you focus on other tasks, like creating value for your subscribers.