The brief
Elite Models (EM) are based out of Sittingbourne in Kent. They're specialists in radio control cars, planes, helicoptors, drones and boats. They carry a large range of accessories, batteries, chargers, transmitters and spares.
Elite approached Eonic over 10 years ago, with a requirement to brand, design and develop a CMS-based website that had Ecommerce functionality. They wanted to set a benchmark site for radio control models - to be the 'go-to' place on the web to buy RC vehicles and associated products.
Their new website had to not only look great but function brilliantly too; being innovative and in line with the industry sector they operated in. Furthermore, the site needed to appeal to a diverse array of visitors and, most importantly, convert those visitors into paying customers.
Our solution
Amongst the many deliverables for the client, Eonic:
Created an all-new logo, developed a brand image and associated guidelines
Ensured all web content editing was based upon Eonicweb 5 CMS (now ProteanCMS)
Facilitated dynamic import of stock feeds from multiple suppliers
Provided ongoing support for SEO, PPC and Google Ads
Integrated Google Shopping feeds
Supplied email marketing campaign tools