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Elite Models Online

"The UK's leading radio control specialists"

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The brief

Elite Models (EM) are based out of Sittingbourne in Kent. They're specialists in radio control cars, planes, helicoptors, drones and boats. They carry a large range of accessories, batteries, chargers, transmitters and spares.

Elite approached Eonic over 10 years ago, with a requirement to brand, design and develop a CMS-based website that had Ecommerce functionality. They wanted to set a benchmark site for radio control models - to be the 'go-to' place on the web to buy RC vehicles and associated products.
Their new website had to not only look great but function brilliantly too; being innovative and in line with the industry sector they operated in. Furthermore, the site needed to appeal to a diverse array of visitors and, most importantly, convert those visitors into paying customers.

Our solution

Amongst the many deliverables for the client, Eonic:

  • Created an all-new logo, developed a brand image and associated guidelines

  • Ensured all web content editing was based upon Eonicweb 5 CMS (now ProteanCMS)

  • Facilitated dynamic import of stock feeds from multiple suppliers

  • Provided ongoing support for SEO, PPC and Google Ads

  • Integrated Google Shopping feeds

  • Supplied email marketing campaign tools