Skip to main content
 

Spa Aluminum

"Aluminium stock, anodising and fabrication services"

see what we can do for you: get in touch

The brief

Formed in April 1971, Spa Aluminium Ltd are one of the UK's longest established specialist stockholders of aluminium extrusions and sheets. They hold a unique position as the country's only major stockist with 'on-site' anodising, polishing and fabrication facilities, giving them unrivaled knowledge and experience in the supply of finished products.

From their 30,000 square feet base in Tunbridge Wells they are ideally placed to service the majority of the country with their own fleet of vehicles. In addition, they offer a monthly service to areas of France and Germany on their own transport, as well as a specialist export packing service to clients as far afield as Sweden, Canada, Japan, China and Australia.

Spa Aluminium required:
  • Complete design and build of a content-managed website that was fully responsive
  • Bespoke product layouts
  • Bespoke product navigation and user-journey focus
  • Ongoing hosting and support

Our solution

The resultant website sat on the ultra-flexible, robust and secure ProteanCMS. This allowed non-technical staff to regularly update and refresh content. SEO tools were built into this user-friendly system, raising the site and hence the company's online profile through SERPs.

The bespoke nature of the product layouts were specifically designed to help visitors to the site navigate their way to the information they required. Clear and regular sign-posting with appropriate calls-to-action increased overall user-engagement and subsequent customer conversion.